Buy specially marked products from participating brands, collect your tokens and work your way towards a cookware set inspired by Jamie Oliver.
The customer journey was simple: shop at Woermann Brock, collect tokens from eligible participating products, reach 1,000 tokens and qualify for the Jamie Oliver cookware reward.
Purchase specially marked products from participating brands at Woermann Brock Supermarkets.
Build your token balance as you purchase qualifying products using a WB SmartBuy card.
Reach 1,000 tokens and qualify for the Jamie Oliver Tefal cookware set, subject to the promotion's limited allocation.
The first 500 Woermann Brock customers to collect 1,000 tokens could receive a Jamie Oliver cookware set absolutely free.
The campaign used a simple reward mechanic and a limited allocation to create urgency around the promotion.
Watch The Campaign
Customers could collect tokens by purchasing products from the participating brands featured in the campaign.
A glimpse of the customer-facing promotion and its token, SmartBuy and reward journey.